The Mustard Seed is a Christian organization that helps to meet the basic needs of shelter, food, clothing, and acceptance for men and women experiencing poverty, and works with them to find sustainable housing and employment. Monetary donations and volunteering your time are common ways to get involved in their mission, but they also have need of basic items allowing their clients to move through life with dignity and grace.

Inspiration for this advertisement was taken from a grocery store flyer, and the concept relies on cognitive dissonance created by the item being advertised and the face of a person who may be in need. The price of a pair of socks or a bottle of shampoo seems very small compared to the potential difference for good you can make in someone's life.